• Defining & understanding your goals and expectations.
• Proper use of technology linked to Tax Records, Mapping and Multiple Listing Services in order to calculate comparable tax record information, recently sold data and properties currently unsold in the market, all integrated for comparison to the subject property to acquire an accurate up to date statistical sales market pricing report.
• Preparation of pricing strategy to market and have a successful sale, to be based on fair market pricing, supported by a Comparative Market Analysis “CMA”. Pricing above market may help the Ego, but hurts the momentum and only delays the desired results.

• Carefully photograph the property to select 20 favorable images to use on the MLS listing, available to Realtors and in a public view format.
• It must be understood that a good Marketing Plan requires a high tech web approach, while taking into account whom your potential clients might be.  South Florida is perhaps one of the most unique Real Estate markets in the world, with clients participating from the local population, relocations from all over the United States and Canada, the influx from Latin America & the Caribbean and a variety of investors from Europe, all now using computers and smart phones to initiate a search.
• Preparation of fliers for distribution at the property or in dispensers on the property, if so applicable.
• Mass emails to local and International Realtors.
• Networking to promote property with other Realtors.

• The RealtyinMiami.com (our own website)
• MLXchange – Regional SEF shared database MLS, used by over   150,000 Realtors
• FloridaLivingNetwork.com (Florida Association of Realtors)
• TerraFly.com – fly over MLS, aerial map driven
• Kurio.com – MLX wireless
• REALTOR®.com
• Zillow.com
• Trulia.com
• Yahoo.com
• ProxioPro.com – International MLS featured in 110 Countries and 19 Languages
• Micasamicasa.com – MLS exchange with Venezuela
• MLS Board affiliation: International Consortium of R.E. Associations (MLS exposure to 25 member countries)
• eFlyer design for distribution to prospects and other Realtors
• Custom signage on the property (when applicable)
• Ad placement (when applicable)
• Awareness campaign to past, present and potential prospects (phone, text, fax or e-mail)

Each Marketing Plan may be custom tailored, according to property requirements and Broker’s discretion, and may not include all of the above components.